MCALLEN, Texas - The City of McAllen is one of the recipients of the 2025 IFEA World Festival & Event City Award.
IFEA stands for International Festivals & Events Association. The group bills itself as the premier association supporting and enabling festival and event professionals worldwide.
The announcement was made during the IFEA Annual Convention & Expo presented by atVenu in Palm Springs, California.
IFEA President & CEO Steven Wood Schmader, CFEE, said the award celebrates cities that foster dynamic, supportive environments for festivals and events. He said it also recognizes communities that demonstrate strong engagement, cultural vitality, and innovative approaches to creating memorable celebrations.
He said McAllen’s recognition underscores its leadership in delivering a rich festival calendar while embracing its bicultural roots.
“McAllen is a vibrant example of how culture, community, and creativity can come together to produce exceptional festival experiences,” said Wood Schmader. “From original festivals celebrating Latino culture to the award-winning McAllen Holiday Parade, the city demonstrates how events can foster community pride, attract visitors, and create lasting memories. We are proud to honor McAllen with this global recognition.”
A press release from IFEA said of McAllen:
“Looking for a city with a heart for celebration? Look no further than McAllen, Texas. A bicultural community under the Texas sunshine, McAllen brings people closer, blends cultures, and creates new traditions.
“McAllen’s roots are woven into every celebration, transforming seasonal events into unforgettable experiences. Signature events include the McAllen Holiday Parade, the largest illuminated holiday and helium balloon parade in Texas, recognized as the Best Parade in the World and Best Parade in Texas by the International and Texas Festival & Events Associations.
Designated by the Texas Governor as the official South Pole of Texas, McAllen is Santa’s warm-weather winter getaway and home to holiday events that combine seasonal fun with south Texas personality. The city also created original festivals such as Fiesta de Palmas and MXLAN, celebrating Latino culture, along with special events that highlight the arts, subcultures, competition, and inclusive outdoor fun.
“McAllen hosts over 800 events each year, generating more than $69 million in annual economic impact, with the McAllen Holiday Parade contributing an additional $11.8 million. These events are made possible through the dedication of over 2,700 volunteers and a committed special events team.
“Experience McAllen — a city where culture, community, and celebration come alive.”
Editor’s Note: Click here for more information about the 2025 IFEA World Festival & Event City Award Recipients.
